December 11, 2019

El Portal Retail Architecture

Through back to 2003. In a Google search we found this article from 2003, about El Portal, retail architecture and expansion and wanted to share…

Re-post from

El Portal– Retail Architecture

Store expansion
Posted February 20, 2003

SCA Design Las Vegas Architectural Design firm Sheldon Colen el portal retail architecture

As El Portal (Maple Grove, Minn.) embarked on a 30-store expansion across the U.S., it decided it needed a fresh setting for displaying its multi-branded line of luggage, handbags and leather accessories. In addition, the design had to be versatile enough that it could be applied in any new El Portal store, regardless of size or market.

SCA Design (Henderson, Nev.) created a 3500-square-foot store at the Shops at South Point (Durham, S.C.), with the idea that the design could work in other store and mall locations. According to Sheldon Colen, SCA’s principal-in-charge, El Portal wanted to carry over several elements from existing stores into the new design, including the sculptured travel scene and logo displayed above the entryway, the walnut travertine used on the storefront and the sandblasted El Portal logo in the tile entryway. The designers matched these perennial favorites with modern touches, including a uniform finish for all of the casework, as well as one wallpaper finish. “The wallpaper actually has a leather feel to it, which is what we tried to introduce into the store to match the leather feel of the product,” Colen explains.

Around the perimeter of the store, undershelf fluorescent light fixtures highlight products featured on shelves, while recessed lighting and 2-by-2-foot parabolic lenses placed in an acoustic ceiling illuminate the sales floor.

A modular floor and perimeter fixturing system was chosen that could easily be rearranged depending on the store’s size or particular merchandise focus. Colen adds that metal floor fixtures carry out the fresh, new look and the modern image of the store’s many accessories vendors, such as Kenneth Cole, Coach and Oakley.

Sheldon Colen, SCA Design, Henderson, Nev.

Client Team: El Portal, Maple Grove, Minn. – Donny Borsack, ceo; Janie Taylor, visual merchandising; Chris Unick, design team member.

Design Team: SCA Design, Henderson, Nev. – Sheldon Colen, principal-in-charge; Tari Fowler, project manager

Suppliers: USG, Chicago (ceilings); Woodmasters, Bolingbrook, Ill. (fixturing); Collins & Aikman, Dalton, Ga. (flooring); Capital Light, Hartford, Conn. (lighting); LCS, Los Angeles (signage); MDC, Vernon, Calif. (wall coverings)


SCA Design Las Vegas Architectural Design firm Sheldon Colen el portal retail architecture

SCA Design Las Vegas Architectural Design firm Sheldon Colen el portal retail architecture SCA Design Las Vegas Architectural Design firm Sheldon Colen el portal retail architecture







SCA Design is a full service architectural and design firm. We provide stunning architecture, organized planning and development with exquisite interior design, provided through on time and in budget quality services. SCA Design is a certified Local Emerging Small Business, with a team of 13. The team completes approximately 200 architecture and design projects per year. With 70+ years of combined experience.

In business since 1995, we serve Las Vegas, Henderson, and the state of Nevada, Utah and Arizona. Offering design-assist, design-build, and ground up services. We specialize in projects ranging from commercial design to residential design. Visit our portfolio to view samples of retail design, hospitality design, casino design and conceptual design projects. No project is too small or too large. We do tenant improvement and remodeling design projects. Need to meet ADA requirements? We can help with that too. Want to save the planet? We incorporate green energy planning design, into our projects. Needs a make over? We do interiors. Call us for planning, drafting, and providing blueprints, as well as solutions for Notice of Violations (NOV).


Under Architect, Sheldon Colen’s leadership, the SCA Design team provides an impeccable level of workmanship that goes into every spectacular Las Vegas architectural work of art.  Give us a call at 702-719-2020

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